Services: In detail

Let’s break it down

There are three basic stages to what we do for you

1. Assess your environment

• Monitor nutrition trends and their likely impact upon your business
• Nutritional benchmarking of your product vs. competitors
• Having an eye and ear for attitudes of key opinion leaders – the people who talk about your brand

2. Develop a strategy

• Work with you to develop strategies to improve the nutritional profile of your brand or product
• Set nutrition targets for new product development
• Develop key opinion leader programmes
• Plan for nutrition issues that may challenge the credibility of your brand or product

3. Run nutrition programmes

If it's nutrition related, chances are we do it. Things like…

• Develop nutrition unique selling benefits (USB's) and nutrition claims for packaging, marketing and advertising – all in line with food regulations
• Write copy for brochures, websites, point-of-sale material, etc.
• Develop and conduct tailor-made nutrition training for marketing and sales staff
• Run special events e.g. provide professional staffing (dietitians) for trade exhibitions
• Recipe book management from recipe and menu development to nutritional analysis to styling and photography
• Build relationships with food endorsement bodies and key opinion leaders.